Typical Process | portfolio

Some quick sketches to get the initial ideas out. I was trying to work out a way to use the similarity of the beet shape and heart shape while also using the first word of the supplied lines of text: "feed your body, feel the difference", to create the outline of thoes shapes.	After the Initial sketchs, I took to Adobe Illustrator for this project. I need to make this design vector to suit the screen printing process. The big messy canvas is the numerous iterations I made trying to home in on something that delivers the message but still incorporates the typographic shpae of the beet and heart. The white part of the canvas in the center are a few of the ideas I passed of to marketing who gave feedback that resulted in the final design.
The final t-shirt design. I had to compromise my initial idea slightly, bumping the baseline of text coming from "feed" and "feel" to new lines. What you gain from that however is better legibility, unity, and most of all practicallity. With the design in more of a squared off shape it fit easily into the printing area of the T-shirt.

Some quick sketches to get the initial ideas out. I was trying to work out a way to use the similarity of the beet shape and heart shape while also using the first word of the supplied lines of text: "feed your body, feel the difference", to create the outline of thoes shapes.

After the Initial sketchs, I took to Adobe Illustrator for this project. I need to make this design vector to suit the screen printing process. The big messy canvas is the numerous iterations I made trying to home in on something that delivers the message but still incorporates the typographic shpae of the beet and heart. The white part of the canvas in the center are a few of the ideas I passed of to marketing who gave feedback that resulted in the final design.

The final t-shirt design. I had to compromise my initial idea slightly, bumping the baseline of text coming from "feed" and "feel" to new lines. What you gain from that however is better legibility, unity, and most of all practicallity. With the design in more of a squared off shape it fit easily into the printing area of the T-shirt.

Design Process

While at Standard Process I was given the assignment to make a shirt design for screen print. The parameters were to use only two colors for the screen printing and to and play off the similarities between beets and hearts. This project was due EOD and had only a few hours to budget to it. While it's not a particularly grand or high octane design, it's pretty representative of my creative process with smaller projects.

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