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 The fully assembled pup club pack. |  Front side of the insert describing order information |
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 Back side with product information |  The Instruction steps were made by a copywriter and it was my job to interpret them visually, also in as few steps possible. |
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Pup Club Packaging Kit
Standard Process is a Palmyra, WI based nutritional supplement manufacturing plant where I worked in house for several months as a contracted graphic designer. During that time I got to collaborate with the design agency Batter Ruder on the Pup Club campaign. Part of it, shown here, is a starter pack for new dog owners to get them into feeding their dogs whole foods. The unassembled package would be sent to participating veterinarians who would follow the instructions and assemble it themselfs then hand it out to the new puppy owners.
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